It’s probably no exaggeration to say that the boom in entrepreneurial business in New Orleans wouldn’t have happened without the business incubator, Idea Village.

Robbie Vitrano was one of the founders of Idea Village. He was also one of the founders of the ad agency Trumpet and the revolutionary Naked Pizza. Today, Robbie talk to Peter Ricchiuti about  his newest ventures, among them Good Spread, peanut butter that’s, literally, setting out to change the world, and Uncanny Wellness, a company with a unique approach to CBD: it’s water soluble, so you can add it to your coffee, shake, or even maple syrup if you’d like.

And talking of syrup, Dr Bill Accousti is the creator of Dr Bill’s Syrup, a brand new blend of cane syrup and maple syrup. Because Dr Bill is also an orthopedic surgeon, Dr Bill’s syrup has your daily dose of Vitamin D in every serving.

This is a fascinating conversation, ranging over many entrepreneurial subjects. Robbie is a veteran entrepreneur whose experiences include working with Mark Cuban and creating innovative and memorable marketing campaigns for an extraordinarily wide range of companies, and Bill is an enthusiastic, vastly over-qualified newcomer to entrepreneurship.

Photos over lunch in the wine room at Commander’s Palace by Jill Lafleur.