If you’ve been out to lunch yourself lately, you’ve seen people sitting around a table, all looking at their phones. It’s no longer an unusual sight. The boundary between the real world and the digital world is getting more blurred all the time.

If you have a business, that blurred line is vital to navigate. Getting people to find you online and then selling them your product in the real world has become a specialized skill.

One of the pioneers of developing that skill is digital marketer Will Scott, founder of a company based in New Orleans, called Search Influence. 

Eileen Chao is founder of a company called Interview Ready Now. Job searching these days requires two skills: one, creating an online presence and, two, being able to live up to your own hype in a real world interview. Interview Ready Now guides job seekers through those steps.

These days though, we don’t just have to keep up with just changes in the digital and real worlds, we also have to keep up with the changing connection between the two worlds. This conversation is a navigational guide.

Photos taken over lunch at Commander’s Palace by Alison Moon.