It’s New Orleans: Out to Lunch

Hosted ByPeter Ricchiuti

Tulane University A.B. Freeman School of Business finance professor Peter Ricchiuti holds court over lunch at Columns in Uptown New Orleans. Peter's lunch guests are New Orleans business people, from startups to CEO's, from artists to tech entrepreneurs, musicians to movers-and-shakers. New Orleans is on everybody's list as a great place to party but it's also on many lists of the best place to start a business. Peter's deeply knowledgable and equally levity-laden approach to business conversation neatly makese sense of the Crescent City's contradictions.

Cocktail & Sons – Out to Lunch – It’s New Orleans

Typically, nationwide businesses start out in a big city – where there’s a big market.  As the brand grows and demand grows with it, the business gradually spreads across the country to ever smaller markets – until eventually everybody’s within a few miles of, say, a Walgreens.

There are notable exceptions to this pattern. For example the largest retailer on Earth, WalMart, started out as a single store in Rogers, Arkansas.

In New Orleans we’ve gotten used to getting national brands long after they’ve made it big in other places. Trader Joe’s comes to mind. As does Target. And even WalMart itself is a relatively recent addition to Orleans parish. But with the entrepreneurial climate here in New Orleans about as hot as our summer, we’re not a brand afterthought any more. Quite the opposite. We’re a city where brands originate.

Lauren Myerscough

New Orleanian Lauren Myerscough launched a brand here, called Cocktail & Sons.

Cocktail & Sons makes all-natural, handcrafted syrups designed for classic cocktails. They’re used by professional bartenders across the country -and home bartenders as well – for making drinks like an Old Fashioned, Mojito, Tom Collins, Gimlet, and more.  They’re also used for making new-fangled modern cocktails, and non-alcoholic drinks. 

Peter Ricchiuti, Lauren Myerscough

Photos at Commander’s Palace by April Stolf.

 

It's Bougie baby
Realtor Tracey Moore