If you’ve been shopping lately you might have noticed the growing number of stores that have creative chalkboard signs outside on the sidewalk. You might have also noticed similar creative chalkboard menus in restaurants. 

There’s a good chance those groovy looking hand lettered chalkboard signs were made by a company called SmallChalk, the brainchild of Ashlee Arcenaux Jones.

Ashlee is Peter’s guest on Out to Lunch today.

Peter’s other lunch guest also writes signs. And tows them across the sky behind a plane.

Neil Nadler is the owner of Air Reldan. Besides aerial advertising and charter flights, Air Reldan provide Mile High airborne services that you may find equally intriguing. 

This conversation is a unique and candid look at niche marketing. 

Photos taken at Commander’s Palace by Cheryl DalPozzal.