We’ve all seen this guy or woman on TV, and we’ve all said, “Thank God that’s not me.” The person sweating behind a bank of microphones, trying to explain away something bad.

What if one day, maybe through no fault of your own, that person is you? Having to explain why things aren’t quite how they look. How do you know what to do? What to say? You could call on crisis management PR specialist, John Deveney.

A seasoned crisis management specialist and principal of his firm simply called Deveney, John explains how he does what he does and what to do if you ever do find yourself in the center of a media storm.

On the other hand, if you have some good news to spread about your business and you want to look even more fabulous and hipper than you already are, you could call on Peter’s other guest today, Geoff Coats from branding and web design company, Line 58.

Holed up in the coveted but arctic wine room at Commander’s Palace for security reasons (and also because the AC was being repaired in the show’s normal spot upstairs) Peter Ricchiuti gets the lowdown on what to say when things don’t go as expected – in a bad way – (hint: don’t use the word “spin”) – and what to say to ensure things stay cool and groovy when times are good.

Photos at Commander’s Palace by Alison Moon.