Most businesses grow successful over time as their owners find more efficient ways to make and market specific products. It would seem counter intuitive to open a business based on products that change constantly. And products you can’t even imagine, that have to be re-invented up to three and four times a year, based on the season. That’s exactly what the fashion business is.

Peter’s guests on tis edition of Out to Lunch today have opened fashion houses in New Orleans that make and sell handmade clothes and accessories.

Tabitha Bethune is Creative Director at The Wildlife Reserve on St Charles Avenue.  

Joe Rotolo is founder of Luca Falcone Men’s Clothiers on Magazine Street.

Peter, Tabitha and Joe discuss how to look cool when it’s a thousand degrees outside, and how to stay cool in the high stress world of fashion. 

Photos at Commander’s Palace by Alison Moon.