The post Hurricane Katrina world of demolishing New Orleans buildings and hauling truckloads of rubble off to a landfill isn’t a male-dominated industry, it’s a male only industry. At least it was until Simone Bruni came along.

A party planner with no parties to plan in 2006 Simone started out with nothing more than a notion, a few pink yard signs, and a business name that would capitalize on her most unique quality in the demolition business: Demo Diva. Today pink Demo Diva dumpsters are all over town.

After you’ve knocked a building down to the dirt, what then? When swaths of buildings started being torn down Will Bradshaw saw the social, environmental and commercial good sense in rebuilding “green.”

Green Coast Enterprises has had a surprisingly impressive impact on both the tone and physical structure of parts of rebuilt New Orleans, most notably taking the lead in the newly restored Broadmoor retail neighborhood.

In the Pay it Forward segment of today’s show, host Peter Ricchiuti asks Simone and Will to lend their entrepreneurial advice to a new business, cyber-security specialists 504-esnsics.