Whatever you’re doing today, whether you’re at work or at home, or somewhere in between, you spend a great deal of the day thinking about yourself. Not in a bad or selfish way, just in the normal way most of us do.   There are other people who are not thinking about themselves in quite the…

We often hear people say they don’t like certain foods. Like Brussels sprouts. Or blue cheese. But when was the last time you heard somebody say, “I don’t like pie”? Everybody likes pie, right? So, if you have a company that makes pies, and they’re pies everybody likes, you’d think it wouldn’t take long till you’re…

Have you heard this one? Bill Gates walks into a bar… Actually, it’s not a joke. It’s a lesson about the definition of averages. Bill Gates walks into a bar. There’s 20 people in there. The average net worth of everybody in the bar is now 5 billion dollars. In a similar manner, New Orleans…

Show business has all kinds of folklore and superstitions. One of them is, “Never work with pets or kids.” Not because entertainers don’t like pets or kids, it’s because they don’t want to be up-staged by them. Peter Ricchiuti’s guests on today’s Out to Lunch are both entertainers who have chosen to ignore this advice. They’re…

The Small Business Association defines a small business as having fewer than 500 employees. By that definition, over 99% of all businesses in the US are small businesses.  Even so, the businesses in the remaining 1% that they’re competing against have a hugely outsized influence when it comes to marketing and other resources. How does a…