When we started out making a show about New Orleans business, people – even in the business community – said, “Well that’s great, but what are you going to do after 6 weeks?” That was 2011. We’ve recorded a new episode of Out to Lunch almost every week since then. And we still haven’t run out of guests. In fact, there are so many people doing interesting things in New Orleans business that we rarely have anyone on the show more than once. But, once in a while, we like to check in on some of our earliest guests and see what they’re up to.

Peter Ricchiuti hosts Out to Lunch at Columns on St Charles Avenue in Uptown New Orleans
Back in 2012, in our first year on the air, we met a young man by the name of Kenneth Purcell. Kenneth had some ideas that bridged the gap between the real world – that most of us lived in in those days – and the virtual world, that was beginning to stagger to its feet.
To put this in context, in 2006 Apple launched a music player called the i-pod. In 2007 they launched the iPhone. In 2010 they launched the iPad. Locally, before all that, in 1999, Kenneth launched a company called iSeatz. iSeatz wasn’t a device, it was a then-revolutionary new way of making a reservation at a restaurant: Online. I won’t go through every twist and turn in the story, but basically, Kenneth’s company, which is still called iSeatz, went on to pioneer the back-end of online travel and financial services.

Kenneth Purcell, Founder of iSeatz, the unassuming New Orleans company that quietly powers powerhouse platforms like Avis, Hertz, Expedia, Delta Airlines, American Express Travel and others
Among other accomplishments, iSeatz was the company that came up with the idea of using air-miles to buy things other than air tickets. Today, iSeatz creates and provides the online travel engine for companies like Expedia, Trip Advisor, Avis, Hertz, Wyndham Hotels, and American Express.
In 2014, at the Idea Village Entrepreneur Week, we met a young woman called Catherine Todd. Catherine and her partner had founded a business called Where Y’Art that had just won Idea Village’s entrepreneur prize for an arts-based business pitch. It was a then-innovative online art gallery: A curated marketplace where selected local artists would be introduced to people who buy art.
Today, the company is called Where Y’Art Works and is focused on providing local art to organizations that want to decorate.

Catherine Todd, Co-Founder of Where Y’Art Works, the conduit between local artists and commercial spaces that need art on the walls, including banks and hospitals, in Louisiana and Mississippi
Where Y’Art Works collaborates with interior designers, facilities teams, set designers, and industry professionals to put original art by local artists in spaces in New Orleans, Baton Rouge, North Louisiana, and the Mississippi Gulf Coast. To date they’ve completed over 325 commercial projects – including putting art on the walls in the Sheraton Hotel, Fidelity Bank, and Ochsner and LCMC facilities. In the process, they’ve paid local artists, framers and installers over $6.5m.
If we had to pin an exact date on the birth of New Orleans and give it an astrological sign, the city is probably Gemini. The twins. I say that because there seem to be two co-existing versions of the city. One is the city that never changes. You can leave for years and when come back, your favorite people and your favorite dishes at your favorite restaurants are still be here. The other New Orleans is the city that is constantly changing. New brass bands, new Mardi Gras parade groups, new types of king cakes, and new businesses that are growing, or getting bought and sold.
Catherine and Kenneth have a foot in both camps. Their businesses are still growing, they’re changing and adapting, but they’ve been at it now for long enough to become local institutions. And even though they’re still both young, they’re the entrepreneurial OG generation – the inspiration for a whole new generation of entrepreneurs.
Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans.

Kenneth Purcell and Catherine Todd, Out to Lunch at Columns in Uptown New Orleans
Photos by Jill Lafleur.




